RECLAIM BLACK FRIDAY

NOVEMBER 20, 2020

amplify, redistribute, grow.

THOUGHTFUL CONSUMERISM

A commitment to making purchasing decisions that have positive social, economic, and environmental impact.

reclaim black friday.

This Thanksgiving and Black Friday holiday Windy Peak Vintage will be participating in the Reclaim Black Friday initiative organized by Reclaim Collaborative. As a business that has benefited from intersectional privilege, we are taking this pledge because we cannot truly be an advocate of slow fashion and sustainable living without actively working to dismantle the systems of oppression that are so deeply embedded in our capitalist society. The redistribution of wealth and amplifying of Black and Indigenous leaders work is a small but important part of our journey as we continue pushing forward.

Instead of offering sales over the weekend, we will be redistributing of 15% of total sales from Nov. 27th - 30th to Soul Fire Farm.

Soul Fire Farm is an Afro-Indigenous centered community farm committed to uprooting racism and seeding sovereignty in the food system. They raise and distribute life-giving food as a means to end food apartheid. They work to bring diverse communities together on this healing land to share skills on sustainable agriculture, natural building, spiritual activism, health, and environmental justice and are training the next generation of activist-farmers and strengthening the movements for food sovereignty and community self-determination.

Soul Food Farm’s food sovereignty programs reach over 10,000 people each year, including farmer training for Black and Brown growers, reparations and land return initiatives for northeast farmers, food justice workshops for urban youth, home gardens for city-dwellers living under food apartheid, doorstep harvest delivery for food insecure households, and systems and policy education for public decision-makers.

We believe it is important to honor the original stewards of the land on which our business operates, and address the heavy toll that capitalism has taken, especially on Indigenous and Black communities. We’d like to encourage you, our community, to support initiatives driven by communities whose ancestors had their lands stolen from them and who were stolen from their lands. Lastly, we hope to cultivate constructive conversation about the necessary changes that need to take place.

You can join us in amplifying this campaign by:

1. Directly supporting Indigenous or Black land-based organizations.

2. Purchasing products from businesses that are taking the Redistribution Pledge, as well as from Black and Indigenous businesses and creators.

3. Tune into the panel or Instagram lives hosted by @ReclaimCollaborative on deconstructing America’s history and future.

4. Share content created by Indigenous and Black leaders to raise awareness on the problematic history of Thanksgiving and ways to consider redistribution during these holidays and beyond.